Nomuri is a store with a soul. We opened up in 1977 in Sanremo (IT), and since then we have been evolving along with street and underground culture. Beginning as All Sport, our shop was a non-sense at that time, one of the first store in Europe to sell NBA, NFL, MLB and USA made sportswear. We had Nike, Adidas, New Balance, Russell, Champion, Converse and many others iconic brands, many of them still preserved in our wide archive of original products and catalogues. We were there, witnessing the beginning of the Jordans, the Stan Smith era, the Air Max in other words.. the Holy Graal!
Already at that time, Nomuri interpreted street culture in his own way, seeing sport shoes and sportswear as lifestyle products, and embedding urban culture in five stores with five special layouts. Are they only sport shoes? Not for us. Footwear turns to sneakers in the 90s with the the Nike Air, and in 1999 we intercepted the gradual shift of sportswear to streetwear and opened a new shop, the first NOMURI: limited edition sneakers with street inspired clothing and fashion accessories.
Nomuri means No Walls/open minded in Italian and wants to provide a sense of freedom, but it also echoes our passion for Japan and minimal design. From 2010 we are located in the oldest store of the town, an ancient bookshop from 1855, where we bring together our selection of sportswear and fashion goods. That’s the adress to do shopping in town with Nike Sportswear, Adidas originals, Vnas, United Standard, Iuter, Carhartt WIP and much more.
We are proud and conscious collectors of sneakers, knowing the legacy of this world we give talks and organize expositions around Italy – we are part of the Ginnika family. We often collaborate in many ways with people that share our passion. We are the place to do shopping in Sanremo. Many projects are coming soon.. STAY TUNED!