Dr. Martens speaks to people who have their own individual style but share a united spirit: authentic characters who represent something. This iconic shoe well represents the concept of self expression.
The 1960s, the decade in which the Dr. Martens boot was born, saw a wave of unprecedented change, new ideas, cultural upheavals and ultimately social revolution. Dr. Martens fits into this context. Suddenly they were worn by the first multicultural and ska-loving skinheads, who proudly supported the style of the British working class. Shortly thereafter, Pete Townshend of the Who became the first high-profile individual to wear them as a symbol of his own working-class pride and rebellious attitude. In doing so, both the first generation skinheads and Townshend altered the course of the history of the brand, turning this functional work boot into an essential element of the subculture.