Hoka One One

Hoka One One was born with the idea of lowering the times on endurance races, therefore as an extremely technical shoe. Starting from the 100km races, the two founders Jean-Luc Diard and Nicolas Mermoud brought decisive improvements to improve the performance of athletes also in other types of races and on other types of surfaces. "Time To Fly" is the motto of Hoka One One, and indeed the shoe is light as a feather. These running shoes, which initially first developed technology and then aesthetics, have instead become an icon not only for the world of running, but for the entire fashion sector.

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